Law Firm Accelerator Podcast with Viktoria Altman Interviews Steve Fretzin of Fretzin, Inc., a Legal Business Development Professional in Illinois
The Law Firm Accelerator Podcast, hosted by Viktoria Altman, continues its mission to empower legal professionals with strategies to grow their practices. In this episode, Viktoria sits down with Steve Fretzin, the founder of Fretzin, Inc., a business development coaching firm that focuses on helping attorneys take their practices to the next level. This engaging conversation unpacks Steve's proprietary "Sales-Free Selling" method and how attorneys can thrive in business development without ever feeling like they're selling. For more insight into legal marketing and SEO, visit BSPE Legal Marketing.
Meet Steve Fretzin
Although not a lawyer himself, Steve Fretzin has become one of the most respected figures in legal business development. As the founder of Fretzin, Inc., he has spent nearly two decades coaching lawyers on how to grow their practices efficiently and authentically. Steve is the author of multiple books, including Sales-Free Selling, and is a frequent speaker at bar associations and legal conferences across the country. His unique coaching model eliminates traditional sales pressure and instead emphasizes relationship-building and consultative approaches tailored to the legal profession.
Episode Insights
In this episode, Steve Fretzin provides powerful, actionable advice for lawyers who struggle with business development. Topics covered include:
Sales-Free Selling Methodology: Steve breaks down his proven approach to helping attorneys grow their practices without using pushy or aggressive tactics.Mindset Shifts for Lawyers: He explains how shifting from a "closer" mentality to one of serving and educating can transform a lawyer's ability to bring in new business.Strategic Time Management: Steve highlights the importance of time-blocking and intentional calendar management to ensure consistent business development activity.Qualifying Prospects: He offers frameworks for understanding who to invest time in and how to gently guide potential clients through the decision-making process.Common Pitfalls: Steve candidly addresses the mistakes most lawyers make when trying to market themselves and how to avoid them.Tune In Now
To hear the full conversation with Steve Fretzin and gain insights into growing a law firm without becoming a salesperson, tune in to the latest episode of the Law Firm Accelerator Podcast. Available now on Apple Podcasts, Spotify, and all major podcast platforms.
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