Underscore Marketing Unveils PINNACLE Planning Suite to Revolutionize Omnichannel Analytics in the Life Sciences Industry

NEW YORK--Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our PINNACLE Planning Suite. Far beyond a typical analytics tool, PINNACLE is the ultimate solution for marketers aiming to turn disconnected data assets into customer-centric marketing insights that drive revenue growth. For the last five years, Underscore’s data aggregation and insight engine has been helping clients improve promotional strategies. Now, leveraging custom AI and machine learning models, PINNACLE doesn’t just enhance omnichannel analytics—it redefines them, offering an unrivaled approach to optimizing brand strategies and maximizing sales impact.

Life sciences companies face unique challenges in today’s complex healthcare environment, where traditional marketing approaches often fall short in delivering actionable insights and measurable ROI. Many firms have improved their data aggregation capabilities but struggle to translate this into effective marketing decisions that impact revenue growth. PINNACLE addresses these challenges head-on by integrating diverse data sources, including media, customer interactions, field operations, and prescription (Rx) data, into a unified analytics platform that has been trained to answer specific questions that drive customer value and brand impact.

Solving Complex Business Challenges with Data

The PINNACLE Planning Suite is built to answer critical business questions that many pharmaceutical marketers grapple with daily:

The PINNACLE Planning Suite provides several distinct advantages for healthcare marketers:

Chris Tuleya, Underscore EVP & Managing Director explains, “As an agency in the pharma space, we’ve seen our clients continue to struggle with questions on media budget, where to invest, and how to test new opportunities without risk. While no solution provides a crystal ball, many stop at aggregating data and using it to optimize towards lower CPMs and higher clicks. Our aim with PINNACLE was to design a solution customized to pharma that meets those baseline needs, but also supports strategic decision-making over time. The more data that the engine injects, the more it can be used to guide budget decisions, and optimal omnichannel strategies that maximize sales.”

Our PINNACLE Planning Suite is the next generation of omnichannel analytics, combining the power of AI and machine learning with deep industry expertise to deliver unmatched marketing insights and strategic guidance.

The Underscore Difference

For more information about the PINNACLE Planning Suite and how it can transform your brand’s marketing strategy, visit www.underscoremarketing.com/pinnacle.

About Underscore Marketing

For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics. As a woman-owned, independent agency we bring senior professionals directly to your business to drive results through innovation and action. We are committed to empowering healthcare companies with innovative solutions that enhance marketing effectiveness and drive business growth.