Aragon Research: By 2025, 50% of Enterprises Will Leverage Some Form of AI-based Coaching Agent

Aragon Research Releases its 2025 Globe™ for Enterprise Coaching

PALO ALTO, Calif., Sept. 5, 2024 Aragon Research, today, released The Aragon Research Globe™ for Enterprise Coaching, 2025, highlighting a critical juncture in the industry. The report identifies the convergence of Generative AI and Conversational AI as a catalyst for significant growth in the enterprise coaching market, driven by the demand to automate the historically manual process of performance feedback.

"Coaching has always been essential for sales reps and customer support agents to improve and excel," said Jim Lundy, CEO and Founder of Aragon Research. "In the age of Generative AI, Enterprise Coaching has seen remarkable advancements in the past year. The combination of generative AI and conversational AI empowers AI-based coaching applications to do more and interact more effectively than ever before."

The combination of generative AI and conversational AI empowers AI-based coaching applications to do more and interact more effectively than ever before." - Jim Lundy, CEO and Founder of Aragon Research

While human managers remain indispensable to the coaching process, the report highlights the rise of automated, AI-powered coaching applications that are continuously evolving. This technology, a frontline application and management best practice, addresses the universal need for feedback on performance, regardless of specific job roles.

Remote work has intensified the need for sales coaching and learning, driving market growth and consolidation. The report emphasizes that Enterprise Coaching is here to stay, marking a shift where AI-based solutions directly enhance human performance. By 2025, Aragon Research predicts that 50% of enterprises will adopt some form of AI-based coaching agent.

Enterprise Coaching is set to equip enterprises with a more prepared and high-performing workforce. While managers retain responsibility for feedback and team performance, Enterprise Coaching will expedite the process by enabling simultaneous coaching of all team members.

The Aragon Research Globe for Enterprise Coaching, 2025 is a comprehensive report that evaluates 15 major providers in the coaching space, providing invaluable guidance for enterprises aiming to modernize their training strategies. As the industry gravitates towards AI-driven solutions, those who fail to adapt risk falling behind.

The vendors evaluated in this report are:

Allego, AmplifiAI, AuctusIQ, Bigtincan, Cresta, Dialpad, Gong, Gryphon, MindTickle, Outreach, Qstream, Saleshood, Salesforce, Seismic, and Showpad.

About Aragon Research

Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.