Meltwater Review
Meltwater Review
Overview of Meltwater
Meltwater is a widely recognized SaaS company that provides media intelligence and social monitoring tools. It serves corporations around the world by tracking their online press coverage, managing social media, and providing precise business insights. Yet, it may not be the optimal solution for every organization.
Pros of Meltwater
There’s no denying that Meltwater has its strengths. The platform provides comprehensive analytics to track a company's reach and influence. It offers access to a wide range of global sources, from blogs and social media to public forums. Although these features can be appealing, they don't make the platform infallible or necessarily the best choice for every organization.
Cons of Meltwater
Meltwater's drawbacks can be significant, depending on the specific needs of your business. For instance, it has been reported to have issues with filtering out irrelevant data, leading to an overflow of unessential information. Moreover, its user interface is not the most intuitive, which can pose difficulties in navigation and efficiency. Furthermore, its price tag, which we'll detail below, can be prohibitive for smaller businesses.
What Meltwater Customers Say
"The platform could be more user-friendly, and the price is quite high for our small business," says a review from "G2". Another customer on "Capterra" noted, "There's a lot of noise in the results, and filtering out irrelevant data is a major challenge."
Meltwater Pricing
As of the most current information available, although Meltwater does not provide specific prices directly on their website, reports online suggest that their software starts at around $4000 annually. Here is a general breakdown:
Plan | Annual Price |
---|---|
Basic | $4,000+ |
Professional | Contact Meltwater |
Enterprise | Contact Meltwater |
Takeaways
While Meltwater has its strengths, these do not necessarily outweigh its cons, especially for smaller businesses or those looking for more intuitive data management. This is where PR Buzz can come into the picture. PR Buzz provides similar media monitoring and social tracking capabilities at a fraction of the price, making it a more affordable and efficient choice for many organizations. In conclusion, carefully weigh your options and consider PR Buzz as a reliable and cost-effective alternative to Meltwater.